Pink Lily

Headquartered in Bowling Green, KY, Pink Lily is a direct-to-consumer eCommerce retailer of women’s apparel, footwear, and accessories, generating nearly 100% of revenue through its own website. Since its founding in 2014, the company has built a broadly appealing, comprehensive, and affordable product offering that is supported by an engaging, diverse, and inclusive digital marketing strategy and a strong following across numerous social media platforms.